Screenshot via CNN Equestrian.
Over the next three years, we’ll be seeing a lot more horses featured on one of the world’s largest news outlets. That’s right, folks, CNN is taking on a new area of coverage, operating under the banner of CNN Equestrian.
Jodie Kidd and Christina Macfarlane will be the main personalities contributing to CNN’s equestrian coverage, with Jodie reporting from the World Equestrian Games later this month. Unfortunately for the North American CNN viewers, it looks like the broadcast content will only be televised in Europe, the Middle East, Africa and Asia this summer. Don’t despair though, as content will also be available on the CNN digital platforms.
“This commitment from CNN is a major development and will increase the fan base for our sport enormously by getting equestrian out to massive new audiences”, FEI President HRH Princess Haya said in a press release from the FEI.
“FEI flagship events such as the Alltech FEI World Equestrian Games™ in Normandy, the annual team finale at the Furusiyya FEI Nations Cup™ Jumping Final in Barcelona, and next year’s Longines FEI World Cup Jumping Final in Las Vegas will now be beamed into the homes of millions of new fans, as well as giving our traditional followers additional viewing options for watching their favourite sport. This puts our global sport right where it deserves to be, up there with the big guns of Olympic summer sports. I couldn’t be more excited!”
To view the full press release, along with more information on CNN Equestrian, click here. You can also view previous pieces by CNN on equestrian sport by clicking here.
