Wednesday Video from Kentucky Performance Products: #TwoHearts for Rio

Is eventing a team sport? Technically, yes, it is — which is the premise of a new FEI social media campaign celebrating the relationship between equestrian athletes and their horses.

“The #TwoHearts campaign emphasizes the special bond between horse and rider, introducing our sport in a new way to fans around the world,” FEI President Ingmar De Vos said. “Equestrian sport is all about the connection, intuitive link and committed partnership between the two athletes, which make our sport one of the most compelling at the Olympic Games.”

Here’s a promo video:

We can expect to see more of the hashtag in coming weeks as the FEI is rolls out a series of #TwoHearts themed content via its social channels.

On other “Is it the Olympics yet? How about now?” fronts, here is a countdown clock so you can see exactly how many days, hours, minutes and seconds we have left to wait:

Go Eventing.

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