Advertising with Eventing Nation

We Are Nation Media

Interested in advertising on EN? View our 2026 Partnership Guide here. Ad placements on The Go Eventing Podcast now available!


Nation Media’s goal is to create unique and engaging content that people want to consume, that promotes community, and that sponsors are proud to be associated with. We seek to bring fairness, objectivity, and advocacy into the content we create — with just the right amount of ridiculousness. We aspire to create a great place to work and a sustainable business. We commit to always embracing the “insanity in the middle.”


EVENTING NATION: In-depth, dynamic coverage found nowhere else

Photo by Tilly Berendt.

Founded in 2010 as an outlet for up-to-the-minute eventing news, Eventing Nation quickly grew from a personal blog into the leading online news source for the sport. Our audience devours our in-depth event coverage, behind-the-scenes features, and insights about — and from — eventing’s leading personalities, all served up in a style as lively and colorful as the sport itself.

We publish more fresh eventing content than any other news outlet in the world, every single day. Our readers don’t just visit — they come back, repeatedly, for coverage they simply can’t find anywhere else. In 2022, we expanded our offerings to include press and media services to events. Our client roster now includes competitions such as the Grand-Prix Eventing Showcase at Bruce’s Field, Carolina International CCI4*-S, MARS Bromont CCI4*-L, and many more.

View our 2026 Media Services & Advertising kit here.


HORSE NATION: Horsing around the world

Horse Nation is a site that serves to inform and entertain horse owners, riders, lessees and lovers around the world. Although most of our audience is based in the U.S., we publish pieces that are relevant to our readers from across the pond and the world over. Our site focuses on providing original content that covers the latest in equestrian news, educational articles to keep horse people well-informed, training tips, reader essays and product reviews. In addition to these useful articles, we pride ourselves on providing entertaining articles and videos to keep our readers laughing and engaged. HN looks to provide a valuable service to its audience by offering informative pieces accompanied by more entertaining articles that keep readers coming back for more. Through this effort, HN achieves its overarching goal of building and refining a community of like-minded crazy horse people.


THE GO EVENTING PODCAST: Front-row access to the heart of the sport

The Go Eventing Podcast is Eventing Nation’s audio home — a rider-first, community-driven show featuring exclusive athlete interviews, behind-the-scenes insights, and honest conversations that bring listeners closer to the horses, riders, and stories that make eventing unforgettable. In its first season, The Go Eventing Podcast earned over 33,000 downloads and continues to grow in its second season launched in 2026.

Ad placements on The Go Eventing Podcast are now available.


BEYOND BANNER ADS: A powerful, interactive connection with our audience

Nation Media goes far beyond banner ads to offer partners a more meaningful way to connect with our community. By integrating your brand and products into custom-created content, contests, and commentary, we build a genuine relationship between your company and our readers.

Eventing Nation pioneered this approach for equestrian media — and our audience and sponsors embraced it. We leverage our deep understanding of our readers to craft opportunities for your brand’s story to resonate in ways that sidebar advertising simply cannot.


Interested in advertising on EN? View our 2026 Partnership Guide here or fill out this form to get in touch!