Welcome to Ain’t Nobody Got Cash For That, the new series in which we cash-poor eventers marvel at all the things the rich people buy with their endless supply of dollars. Today EN reader Emily Beaver laments the apparent rise of designer hoof picks, and I offer my best guess as to how Hermes priced this Clou de Selle at such an outrageous price. Have an absurdly priced horsey item you’d like us to break down? Email [email protected].
Photo courtesy of www.usa.hermes.com
From Emily:
“I was online shopping the other day — dreaming of all the things I could buy if I didn’t spend all my money on horses — and I stumbled upon the Hermes website. I know — only crazy rich people shop at this store, but a girl can dream, right? I was looking at all the beautiful saddles that they had, and then I got to looking at the grooming supplies.
“The first thing on the list was a hoof pick, and I was incredibly excited because I thought this might be my chance at actually owning something from Hermes without going bankrupt. Then I looked at the price: $260 dollars. Yes, you read that right, and it’s not even covered in gold. Just thought everyone should know what the rich and famous horse people buy in one’s spare time.”
How Hermes Priced It:
Wow, Emily. You sure know how to find a bargain. While it’s difficult to ascertain how a company arrived at a $260 price tag for an item you can find for 99 cents at any local tack shop, here’s my best guess at how Hermes priced it:
There you have it, EN. A hoof pick can in fact be valued at $260 when you consider the appeal of a fancy French name, the equally fancy Moroccan goat who contributed to the cause, the comfort of a perfectly curved handle and the quality of a brand name like Hermes. Go eventing.
