As the equestrian world increasingly recognizes the importance of diversity and inclusivity, Thiandro Equestrian emerges as a new brand committed to serving a broader range of body types. Founded in 2023 by a passionate equestrian with a background in marketing communications, Thiandro Equestrian seeks to address the substantial gap in the equestrian apparel market by providing sizes from XS to 3XL. With a focus on inclusivity, the brand aims to create high-quality riding apparel that empowers all riders to feel confident and comfortable in their gear.
Holly, the founder of Thiandro Equestrian, shared her inspiration for the brand: “The landscape of the fashion industry has changed so much in recent years, and we’re finally scratching the surface of embracing different body types. I have friends who have personally told me their struggles in finding appropriate riding clothes because of the lack of size inclusivity, so it’s always been a priority from the start.”
While many equestrian brands only offer a handful of traditional sizes, Thiandro Equestrian aims to provide more options for a variety of body types. Holly noted, “We’ve received a lot of feedback through our social media platforms, and we take that seriously in the direction and development of our lines. I have had so many people message me saying, ‘I love your designs, but are you going to carry my size?”
The equestrian industry has historically overlooked larger size options, which Holly finds puzzling. “I don’t know if there’s some kind of notion that curvier people don’t ride, but anyone who’s an equestrian knows that’s not true.” This commitment to inclusivity sets Thiandro Equestrian apart from its competitors, pushing for representation across all sizes.
One of the brand’s unique selling points is its focus on flattering designs for various body types. Holly explained, “We use a variety of design techniques to ensure that our pieces are flattering on different body types. This ranges from the fabric we select, which is often stretchy yet slightly compressive materials, to the actual design.” For example, the Essential Riding Tights feature a super high waistband with a vee shape on the backside, offering a flattering look for numerous figures.
The brand also incorporates technical innovations into their designs that enhance both functionality and performance. For example, the Essential Riding Tights as well as an upcoming suede breech design both include zipper pockets on both sides for secure storage. This was something Holly struggled to find in breeches prior to designing her own. The company’s breeches and base layers also offer UPF 50 protection and are made from recycled fabric, allowing riders to enjoy high-performance apparel while being environmentally conscious.
The initial feedback from customers has been overwhelmingly positive, especially regarding the size range. “Customers have responded so kindly to our size range. This does make me a bit sad though, as I really feel it should just be the norm at this point,” Holly remarked. The brand is also committed to ongoing education regarding size inclusivity, addressing these topics openly on social media platforms.
Holly hopes that her efforts will inspire other brands to expand their size offerings. “I’ve heard of some brands using the excuse that it’s too expensive to include that many sizes, but we haven’t found that to be the case. My suggestion is to find a good designer and a trustworthy manufacturer that will work with you to make the product your audience is asking for.”
To ensure quality and consistency across all sizes, the brand collaborates closely with its manufacturer. “Our manufacturer has an in-house quality control team, and we also use a third-party inspection service. Quality is hugely important to us, especially being a new brand,” Holly stated.
As for future plans, Holly is eager to expand Thiandro Equestrian’s offerings further. “I’m really itching to get into menswear. It’s an intimidating sector for me, since it’s not like I can just order samples and try them myself, and also the sizing is a bit different. But I’m hoping we can add some inclusivity in that sector later on.”
For customers looking to support inclusivity in equestrian sports, Holly emphasizes the importance of choosing brands that align with these values. “I myself am more of a standard size, but I’ve still found myself in more recent years gravitating towards companies that are innovating and on the pulse of important issues like this.”
Readers can explore the latest collections from Thiandro Equestrian at thiandroequestrian.com and stay updated on the brand’s developments and initiatives by following on TikTok and Instagram. The launch of the fall/winter collection is just around the corner, Thiandro Equestrian’s commitment to inclusivity promises to make a significant impact in the equestrian apparel market.
EN will also be teaming up with Thiandro Equestrian for a winter giveaway coming your way soon, so keep an eye out for more!
