British Eventing (BE), the National Governing Body for the sport of eventing in Great Britain, and leading international equestrian sports network Horse & Country (H&C) today announced the details of a wide-ranging partnership. The rationale behind the new arrangement is underpinned by H&C’s extensive eventing coverage, which includes live and highlights sport, training content and rider profiles, and the increasing role of video in BE’s communications activity.
At the heart of the partnership is the creation of the BE TV Channel on H&C’s streaming service, H&C+. The Channel will host all of H&C’s eventing live streams starting with Belsay International and Bicton International in June, followed by Barbury International and Burgham International in July. There’s also live coverage of major events from overseas including Longines Luhmühlen 5*, Mars Great Meadow International from Virginia, and Les 5 Étoiles de Pau.
The BE TV Channel also features a wealth of eventing-related material including Masterclasses from William Fox-Pitt, Lucinda Green, Ben Hobday, Emily King, Ros Canter and many more. For those who want to see behind the scenes and into the lives of some of the biggest names in the sport there are rider profiles including Piggy March, Tina Cook, Alex Hua-Tian and Oliver Townend. And for a real insight into how the stars of the sport relax off-duty, H&C’s hugely popular series, Daisy Dines With, features Daisy Bunn sitting down to dinner with Laura Collett and friends, The Fox-Pitts and the Funnells.
The BE TV Channel will be continually updated and refreshed with new material and information about further joint initiatives from BE and H&C.
Other key features of the partnership include:
- A promotion throughout June offering a 15% discount on annual membership of H&C+ for BE members
- Ads promoting BE membership to run in all H&C eventing live streams
- Cross promotion of key messages to each other’s social communities
H&C Director, Richard Burdett said: “We’re showing more live eventing than ever before this year, so a partnership with BE is a great way to add further value for the passionate eventing community. We know that many of our viewers are both fans and competitors in their own right, so we’ve created the BE TV Channel to pull together a wide range of content to help them get even more from the sport they love.”
Wendy McGowan, Chief Operating Officer at British Eventing, commented: “We are delighted to be partnering with H&C to bring top quality eventing content to the eventing community and to be able to mark this occasion with a special introductory offer for our BE members.”
To watch all of H&C’s eventing live streams and access the BE TV Channel, make sure you are signed up to H&C+, Horse & Country’s worldwide streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Membership is just $9.99 per month, or $99.99 annually, and full details on how to join can be found at horseandcountry.tv.