MARS EQUESTRIAN has been announced as the new title sponsor for Great Meadow International (GMI), which will host a CCI4*-S, CCI3*-S and CCI2*-S on Aug. 22-25 in The Plains, Virginia. David O’Connor, founder of event organizer Five Rings Eventing, said the vision of MARS EQUESTRIAN aligns perfectly with GMI’s mission.
“Dedicated to sustainability, MARS EQUESTRIAN is the right fit as the title sponsor for the Great Meadow International,” David said. “The sport of eventing, and all equestrian pursuits, depends on the preservation of open space, and in that common bond, MARS EQUESTRIAN is a most welcome partner for this historic horse community.”
Dr. Bridgett McIntosh, director of MARS EQUESTRIAN, said the company is thrilled to be on board as title sponsor for GMI. “Offering multiple levels of competition in a community-focused event, with pet-friendly activities for fans, creates the ideal intersection for MARS, Incorporated’s diverse portfolio of brands. Ultimately, the partnership with GMI is central to our purpose to improve the lives of horses, pets, and the people who love them.”
Great Meadow International is rolling out a revamped event this year with a focus on providing the best possible experience for spectators. The event is now dog-friendly, and leashed dogs are welcome to enjoy amenities like the VIP — “Very Important Pooch” — cooling tent, plus treat samples and swag. A variety of dog demonstrations and “canine-friendly programming” will also take place throughout the weekend.
Tickets to GMI are available here. All general admission tickets to GMI include general parking and admission to the venue and Meadow Market vendor village, featuring live entertainment, a beer garden, tasty offerings from top local food trucks and family friendly games.