MARS Equestrian™, who have a long relationship with the Equestrian Community, are to step up to be the title sponsor of Badminton Horse Trials in 2024 having been the presenting sponsor of the event since 2020.
Mars, Incorporated, who have led the field with their iconic brands, products and services for both humans and animals for generations, is a global business with a clear purpose that is striving towards improved sustainability and a healthy planet, on which people and pets can thrive.
“We are honoured to become one of only three title sponsors in the history of the prestigious Badminton Horse Trials,” said William Clements, President of Mars Equestrian. “Through this enhanced partnership, we strive to share Mars iconic brands and services as we work to achieve our vision of a better world for horses, pets, and people.”
“The eventing world is lucky to have the support of such a knowledgeable and generous company as Mars, and we have already enjoyed a happy two years of their support as presenting sponsor,” said Badminton Director Jane Tuckwell. “The fact that Mars wish to enhance their involvement with the Badminton is an honour in what will be our 75th-anniversary year and we are looking forward to developing their veterinary and welfare interest in the event.”
Badminton Horse Trials was started in 1949 by the 10th Duke of Beaufort on his estate in Gloucestershire to prepare riders for the Olympic Games. Great Britain are the current Olympic and European champions; this year’s Badminton winners, Ros Canter and Lordships Graffalo, hold the individual European title.
The Mars Badminton Horse Trials takes place on May 8-12, 2024, and the Box Office opens on January 3rd.