Thursday News & Notes

Today at 8 p.m. EST, Natalie Hummel and Boyd Martin are going live to reveal what they have decoded in this sport and how you can turn unrealized potential into championship performance. The gap between where you are and where you want to be isn’t about skill. It’s about capacity. And here’s what no one talks about at the top level: the riders who make it look effortless have done deep work that’s completely invisible. Work that has nothing to do with riding technique and everything to do with their internal state.

Now, you can learn from two professionals at the top of their game at no cost. You can still sign up for your spot in this free session tonight here.

U.S. Events This Weekend

SAzEA Fall H.T. (AZ): [Website] [Entries/Times/Scores] [Volunteer]

News & Reading

The Texas horse community has slowed their movements following an outbreak of EHV-1 linked to the World Championship Barrel Racing (WPRA) Finals in the Waco area on November 5-9. Commissioner Sid Miller is urging all horse owners, trainers, and venue operators who attended or were in proximity to the event, or who have recently returned from any large equine gathering in the Waco region in the last 14 days to act swiftly, monitor their animals carefully, and implement heightened biosecurity measures. You can read more updates from the Texas Department of Agriculture here. You can also read more in Horse Nation‘s report here.

Struggling to tame your dragon in the cold weather? While Horse Nation’s Thoroughbred Logic column primarily focus on producing off-track Thoroughbreds, trainer Aubrey Graham’s advice to lean into the bend applies to all horses, really. Riding the bend not only encourages forward movement (which we all know is a great way to work through tension and reluctance to respond to aids), but it also prevents things from going awry on a straight line and can help your horse relax throughout his or her whole body. You can read more of Aubrey’s observations and insights here.

Still treating winter as the off-season? Think again. Equerry / Co recently broke down why Q1 is actually prime time for equestrian marketing — when ad costs drop, digital engagement climbs, and long-form storytelling finally has room to breathe. With eye-opening stats from Nielsen, HubSpot, and Mastercard, this piece challenges the old competition-driven calendar and urges brands to build resonance, not just reach. If you’re still waiting for spring to market your brand, you might already be behind. Read it here.

Video Break

This is Eventing — a new short piece for your enjoyment:

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