Wednesday Video from Kentucky Performance Products: Elvis the Cob’s New Lease on Life

World Horse Welfare is an international horse charity dedicated to improving the lives of horses in the UK and around the world. Through education, campaigning and hands-on care, World Horse Welfare envisions a world “where every horse is treated with respect, compassion and understanding.”

One component of their mission is rescuing and rehoming horses who have been neglected or mistreated. After re-invigorating their mind, body and soul during rehabilitation, horses are tried and placed into loving, approved homes. One such horse is Elvis, a now 7-year-old cob who was terribly neglected. He was saved from his situation by the World Horse Welfare and ultimately found his new mom, Emma Hopkinson, who just happens to be an eventer!

Watch Elvis’ transformation and how much he loves his new life. For more success stories, visit World Horse Welfare’s Youtube Channel (grab the tissues, first!). Learn more about World Horse Welfare and their mission here.

Fight back against vitamin E deficiencies that can cause muscle soreness and stiffness

Elevate® Maintenance Powder was developed to provide a highly bioavailable source of natural vitamin E to horses. Vitamin E, a powerful antioxidant, limits the damage caused by everyday oxidative stress. It maintains healthy muscle and nerve functions so horses are more likely to perform better and recover faster after training or competing.

Vitamin E requirements vary from situation to situation. Multiple research studies have shown that vitamin E is often deficient in the diets of horses that do not have access to continual grazing on fresh green grass, or those grazing on winter pasture. Performance horses with demanding workloads, growing horses and seniors can be exposed to increased levels of oxidative stress and therefore require higher levels of vitamin E in their diets. Studies reveal that horses challenged by neurological disease benefit from natural vitamin E supplementation.

The horse that matters to you matters to us®. Not sure which horse supplement best meets your horse’s needs? Kentucky Performance Products, LLC is here to help. Contact us at 859-873-2974 or visit our website at