Katie Lindsay — Marmaduke 101 and Other Stuff Too

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Back from the USEA convention in Phoenix, (albeit 24 hours later than planned thanks to a flight cancellation and subsequent delay), getting over the shock of being awarded the Wofford Cup, and trying to sort out the ton of stuff that there is to write about. John, whom I finally broke down and introduced myself to after several months of playing the stupid role of “Your Ghostly Writer,” did a wonderful job covering most of the meetings and seminars, but before I undertake my promised interview from the weekend, I have a bit of soap boxing to do – or “People Who Live in Glass Houses Redux.”

Several weeks ago, I wrote a piece for EN that basically defended the choice of Oliver Townend by USEA to deliver the keynote speech at the 2010 Annual Meeting. Now, after the fact, I still defend that choice. Oli is a controversial figure in the eventing world, and after hearing him speak, I suspect that he does some major hiding behind his Peck’s Bad Boy image. The delivery of his speech was both self deprecating and wildly entertaining. His comedic timing was so polished in fact that one listener asked if he was a comedian hired by USEA to parody a British “upper level” eventer. His content, however, for all its hilarity, had a dark side. It was in essence a brutally honest peek into his world, the world he grew up in, and the world he makes his way in today. At times, it was a rather disturbing glimpse. He swims upstream, and the enemies he battles in his head are pervasive – an over fondness for alcohol; starting his career from scratch with nothing and climbing the ladder of success in small and often painful steps, all the while haunted by what it was like to have nothing; a self consciousness about where he stands on the British social food chain. All these conflicts lie beneath the surface of an extremely quick wit and agile mind.

The comments I heard after he spoke were sharply divided. Everyone agreed that he was great fun to listen to, but a few people were disturbed by a couple of things. They felt that he failed to express a real affectionate connection with his horses, and his lighthearted treatment of his drinking problem seemed to make others uncomfortable.

OK, about the first. Yes, he is completely upfront both about being driven by a desire to make money, and his policy that everything is for sale for a price. Gee guys, get a grip. I listen to some of the professionals who have chosen to make their living at this sport, and what is a theme repeated over and over again in their comments? Making a living and how hard it is. Money. “More sponsors.” “More cash prizes.” “Lower event entry fees.” Isn’t this in fact one of the major raisons d’etre for the PRO organization?

About the drinking and carousing. His problem was so pervasive that B.E. sent a counselor to advise him (which is where Marmaduke the chimpanzee entered the picture). It’s very hard to admit to a substance problem whatever the substance may be – booze, drugs, chocolate, pills, food, whatever. Yet here was someone standing up in front of a room full of strangers in a foreign country and in effect saying “I’m a drunk.”  This took guts folks. Ask anyone who’s ever been through a Twelve Step program. Are the stone throwers without sin? Hell, Saturday night in the bar I saw several of the critics who had said “Uncle” to their own Marmadukes. Did they have a right to nay say?

I rest my case. Maybe it’s time for everyone to lighten up!

Had to get this off my chest before I start working on my interview with Marmaduke which will be forthcoming in the next couple of days. There’s a little matter of wrapping and mailing Christmas swag in the meantime. Stay warm everyone, (not an easy thing to do in Chicago), and John, no face planting in the Michigan drifts. You wouldn’t be found until spring, and we’d all miss you!



  • scopeyPDX says:

    The thing about his saying that he has a drinking problem was that he didn’t say, “And now I never touch a drop.” He said he manages it. And there are many, many people who refuse to allow that possibility. If you admit that you have an alcohol addiction, and still drink at all, then they feel that you’re on the path to worse and worse problems, until you finally hit bottom, and could go all unmanageable at any time.

    He might have some problems with some people about this. There are those who wouldn’t hire him, might not buy from him, might not want him on their country’s team. Hope he knew that before he said it.

  • SueCoo2 says:

    You so have a way with words Katie! xo

  • SueCoo2 says:

    To scopeyPDX – Personally, its been “my” experience that with any addiction, you can only “manage” it, you’re never “cured”. Its a day-by-day thing. The minute you start thinking you’re fixed (or telling yourself or others you are)is when you’ll find yourself rolling head over arse down that worse path. Addictions lie dormant, but its doing push-ups just waiting for you, its very patient and is always just waiting (doing push-ups).

  • bottleneck says:

    I think Ollie is no better or worse than any other successful sports figure. Professional riding doesn’t bring in the same kind of money and fame as say basketball. Ollie is being up front about his demons and addictions, not waiting until he is under investigation, spattered all over the front of a tabloid, or caught shooting steroids(into his horse). If a parent or young rider is shocked by this than their parents haven’t prepared them for the real world. Everyone has choices to make and consequences to face. And this heavy drinking stuff did not start with Ollie-read Mark Todd’s biography-alot of eventers have had bouts with demons.

  • debora says:

    I appreciate honesty in all it’s forms.

  • Chris says:

    Genius has its issues. I know others have made some very smart statements about it. This is the best I can do. Katie does it better. You don’t rise to the very top with “balance” in you life. Something always has to give. Mediocrity = balance.

  • remaining anonymous says:

    everyone’s a hypocrite. people are quick to criticize his drinking, yet photos of top riders partying are posted on the USEA site. people need to lighten up.

  • ashley says:

    Katie I think you and I could be friends. So glad to hear people understanding that these people are human and they are going to make mistakes. I really enjoyed most of the comments on here as well.

  • anonymous says:

    I agree he did perhaps make quite a few references to money and winning large purses.
    I think his point was more to emphasize the fact that he wasn’t wealthy and supported by an unknown billionare or multiple very monied folks. In spite of that he has risen to the top of the sport.
    He may not be as refined as some, but he is the first to admit that.
    There are those here in this country who’s programs put am much emphasis on winning and prize money and encouraging sponsors to step up and increase those purses for said riders to repeatedly win.
    It’s all the same they just say it with a different accent.
    AS for the criticism for his weakness for the frink, thos who live in glass houses ought not to throw stones!! We don’t have to look very far to find people who over consume in this or any other sport in this country…admitting his weakness shows strength and good for the BE program for intervening not just ignoring the problem..

  • Marmaduke says:

    I’ve whitnessed several USA team members chimpanzee’s in full swing then ride several horses XC the next day. How safe is that?

  • Jill Henneberg says:

    perfectly said!!!!

  • John says:

    Marmaduke, not only do you have the best commenter name ever, but yeah, you’re not kidding I have seen riders stay up literally all night getting their Marmaduke on and then go out and ride XC probably barely safe to drive.

  • LisaB says:

    Drinking? Bah! Try other stuff. Maybe with the madness and drive to succeed to be the top, there’s a certain absence of the consequences to your actions? We see it in pro athletes, the Donald Trump’s of the world, etc. Unfortunately, we are into horses and it’s always at the detriment to the horse.
    He’s the first person I’ve ever heard actually admitting to all the sacrifices that seems to be mandatory in order to reach the top. The rest sweep those uglies under the rug.

  • Katie says:

    Glad you took the irrelevant Wikileaks posting down John!

  • anonymous says:

    school from the market out of business, not learning from the book collection out of the
    I had a confession to an old article
    salesman out and you want to share with you
    1, sales and customer chat topics which do not talk too much time on technical and theoretical topics, the need is today’s news ah, ah the weather and other topics. Therefore, when the clerk must be in daily to read more about the economy, sales of books, magazines, in particular, must be read daily newspapers, the national, community, news events, this is often the best topic, so we call Customers will not only be seen as ignorant, shallow knowledge.

    2, four hours on the night clerk. A salesman’s success depends largely on the evening that he had four hours is how. Worst salesman holding a TV watching night, or complain, go out to play and so on. This salesman for nothing. General clerk to find customers entertainment, drink and chat. Such sales will be single, but I personally think there is high achievement difficult. Better salesman at collating information, analyze customers, plan to do so. This business is a good business should have a future. The best salesman I think it is a good salesman in the finished work of looking after one hour also insisted the book. I think this business is very promising and have the opportunity to be the boss.

    3, on the sales themselves. Many people feel that the best salesman tall, handsome. Salesman must be eloquent, articulate, his mouth to spit out the oil to be called eloquent. Salesman must be smoke, smoke with him at any time, everyone that school. Salesman must be drinking, liquor, beer Bai did not fall. In fact, I feel these are not important. For me personally, my height is less than 160MM, started running business was very low self-esteem, not to speak fluent, articulate, let alone good. I never smoke, I drink up a bottle of beer, more drunk. But Qinnengbuzhuo, I just run the business, in Huizhou, beginning three months, I get some clothes on to run a factory in Dongguan is the younger brother a few days. An industrial area, an industrial area of ​​the run. So, I go for three months, customers also ran down a few, but also bad a pair of shoes, black people the same as the first black carbon. I now own a factory, and I often salesman, had the first three months is not human life, and get through after it. Therefore, the business office outside the factory.

    on to find customers to do business just joined the company’s first three months of test sales success is the most critical three months, three months can be said to affect the business After members of the business work. This is among the first customers face is how to find the problem, on how to find the target customers. Generally speaking, the new clerk into a new company, in a familiar to one week of product knowledge necessary to find their own clients to visit the. If the business is beginning to provide customer resource manager or boss, then go to the customer through the following methods.

    1, yellow pages, yellow pages generally have a lot of companies, such as We can follow the above classification to find our original target. Shenzhen now has a lot of the professional class of the industry yellow pages, yellow pages, such as household appliances, toys, yellow pages, the best salesman in the Yellow Pages to find a way to collect first-hand information. The Yellow Pages has a large library in general. You can take a book to go there copy it.

    2, browse job advertisements, as in Shenzhen, read the job advertisements to get the customers we want. We can also go around to see the recruitment market, the general recruitment market will be posted at the door every day the names of recruiters and recruiting jobs we can recruit the type of work he analyzed what he was doing, so you can find we want the client. There we can go to some large industrial area around the vicinity, almost all of the plants are now hiring, they can also be found in front of job advertisements. We can also look online recruitment sites, such as Zhuobo recruitment net.

    from job advertisements to find the benefits of the first customers can find many new customers, because there are many new plants, or just getting on him, or just move over, if we first find him first, that is pre-empted. Also, the general ability of manufacturers to a large number of recruitment businesses are better for the future success of their business and loan recovery after relatively little confidence.

    3, the network search. We can go through the keyword search, such as Baidu entered the production of our customers are looking for the name of the product, we can find a lot of customers. We can also come to the customer through a professional website, such as Alibaba, such as HC, and so on. So that we can find a list of many customers. You can also find the boss’s boss’s phone number and name.

    4, we must often take to the streets to find customers, we go shopping, I usually go to the appliance store to see, they have a package, or a brand and company name, we can record , go back and surf the Internet on it. We can sell the products through the mall to determine a client’s operation to the. This is also reflected from the side of one of his economic strength.

    5, but I personally think the best way to find customers is through the introduction of communication networks to develop mutual customers. After doing business pay attention to resource sharing era. For example, you do the wire, I do plug, he is doing resistance. We also do a sound customer. If we can share resources, to each other on a good customer, this customer into a very easy and worry. And our customers because we looked at each other, what the customer a sign of trouble. We can watch, not to lower the risk of yet.

    6, there is still the best way is to introduce customers to the customer, which is the highest success rate. With a few powerful salesman in the original customer, they’ll seriously good service these customers, and their friends. Until the familiar, the opening to introduce them to colleagues or friends to you. This time do not let them give you a list of like, where you can find a list of the most important is to let him help you make a phone call. If he punched a recommended phone for you, better than your 100 calls. After you provide a good service to him on the main customers, and so on also the introduction to this new customer down, so you can easily find your network of customers pull.

    so we have a lot of ways to find our customers want, as long as we have to carefully. Whenever the clerk of the body should have three things in the body, in addition to showers, when these three things: pen, small notebook, business cards. Others say sales have eight eyes, and it is very reasonable, life always pay attention, you can find many business opportunities.


    we find on the customer, the second question is to think about how to call the client. There is also some of the details. Note on it.

    1, many people encounter such a situation to call. Customers are not listening to our presentation, do not say, and then they snapped the life to hang up. There you go visit him, he said, not empty, so you fax information to him, or put information into the guard room to go. We do not fax and into the security room to him, useless. I began to encounter such a situation is very depressed, then I would think, today, a lady may purchase gave the boss at work, and so it refused to upset me, or would like to purchase may miss today’s fight with her boyfriend, so ignore me. Never mind, next time I find a Hello. I played a lot of customers are only to be met many times the phone, sometimes that is so strange, said yesterday, Miss do not purchase today, you can resort to take samples to see her. So often the success of business is to see you insist on not adhered to.

    2, no matter how skilled your business skills, I think the phone is still to think about the content of the talk is better, do not pick up the phone and chat. Chatting chatting because we forget to talk about some original content, often just hang up and fight once more. We do not engage in the good. For the best of friends just to do business paper to write down. This will talk more organized.

    3, I think it is better to call standing point. Because people standing when I feel more focused attention, would be more careful, when standing still full of air, say the words sound more pleasant. We do not believe it a try. Whether you just by how much gas, the best time to call with a smile. This more relaxed atmosphere, customers will feel to. Doing business has always been bullied live, but our customers do not need to share with you.

    4, do not wait until we are asking customers to call them when it is. Usually, when we should always give them a call, chat, greetings greetings 也好. Until he heard the voice I know so far. He misses you make the best. Like love, like to do business. We can expect about a will after someone to marry you. Procurement is very forgetful, we have to constantly remind him.

    first visit clients

    1, pre-sales preparation, planning, oversight must not be ignored, is prepared to a winner. Prepared samples, catalog books, pens and notebooks. See before you think opening the customer, to ask questions, to say the words, and the possible answers. Usually products of the company relevant information, brochures, advertisements, etc., must strive to seminars, memorize, and to collect competitor’s advertising, promotional materials, brochures, etc., to research, analysis, in order to achieve really know ourselves.

    2, be punctual for appointments – late means: Late is no excuse, if not avoid the occurrence of late, you have to open up the phone in the past before the appointed time to apologize, go ahead I believe the only way to avoid being late.

    3, clothing can make or break is perfect, but the people who first met to the impression produced in 90% of clothing. Etiquette, instrument, conversation, behavior is good or bad impression on people to get along with the source, sales representatives must be more efforts in this regard. I do not like my salesman wearing a red T-shirts and other green to see my clients. My minimum requirement is the shirt. There must be a leather briefcase.

    4,beats by dr dre headphones, we can not visit each and every customer with the deal, he should strive to visit more customers to increase the percentage of transactions. Visiting customers, we should believe in the principle is Means that sales representatives can not go home empty handed, even if you visit which has no demand, can not be traded. Also find ways to let him help you introduce a new customer.

    5, to the customers. Should always pay attention to customers like the topic and his hobbies, he likes to talk to him some more. Watch his every move. You can match up pull. The results of the conversation is not important, the process are extremely important. We chat and procurement is often very careful conversation, saying that no topic. In fact, we should note that the course of our conversation and atmosphere. If we talk of the day very pleasant, and harmonious, our feelings will be very close. In many days, we tend to forget that back then to talk about what just remember one day we talk very well. In fact, purchasing the same. We will quote the price to him, we have the quality of recognition of the quality of the book to him, and delivery will be stamped and signed back to him. So long as we can do business outside of, and issues of interest to talk his best.

    how to maintain customer

    1, so should the salesman in the fishing net is not a sprinkle. When running the business the most effective and comfortable way is to use fishing methods. Like when we started chasing girls, do we will also chase a few girls, then he had a Bo as you do. We are to be spotted one, exhaust and give up the pursuit of her, until it succeeds it. I was so run the business. I will be selecting the right one industry, such as I do the headset industry, I will pick the three industry is really about to attack him seriously, do go up until after the other to do well. This waiting for you in the headset industry accounted for 80% of the share. We then go to other industries, copy it. Like fishing, like big sights. A one of the fishing, very comfortable. Bold, but cautious, thick-skinned. We were young, chasing girls, bigger experience tells us is: bold, but cautious, thick-skinned. In fact, business is like chasing a girl to do the same.

    2, it is estimated that 80% of the business was completed, because of friendship ties. Competition is very fierce, in the same quality, same price, same service in the case, you had to compete with rivals, and only by virtue of friendship, if you are treated more carefully than the opponent customers and friends to form friendships. Who can rob you of this one? So you spend time where you are, what you get. So friendship is a treasure.

    3, must be passionate, enthusiastic can infect clients. We may have started a lot of sales will be very warm, but wait until you achieve certain results will become Oil Stick, and lost their former enthusiasm, but sometimes feel not so good to do one, you will be overly enthusiastic The loss of a transaction, but the enthusiasm is not lost due to a hundred times the transaction. Rhetoric more appealing than warm.

    4, there must be a trial period. A customer to do down, the same as married men and women. We find that customers like a favorite dreams. Orders from the call to send a love letter to the engagement as the beginning so long. To really married, are also honeymoon before they can live that serious. So we and our customers have degrees honeymoon, we do not do much at once. Love at first sight and married after a very difficult to maintain freshness. We should give time to the customer and us. Look at each other credit services.

    on turnover

    1, lot sales began to do business, it is often great momentum, find the customer, send a sample, reported that the prices do not know how to do, often come to naught. In fact, you should constantly ask him which one when you next Yeah, keep asking him know the results so far. In fact, procurement is so we asked him. Cry of the child Naichi. As a child cry, how do we know he was hungry then? So we have to require customers to purchase. However, 80% of the sales transactions are not made to customers requirements.

    2, if not the transaction, a sales representative to immediately meet with the client the next appointment date, if you and your clients face to face time, can not, under appointment – time to meet the time, after the order and The customer may more difficult to meet.

    3, my feeling is to do business to adhere to trace, track, and then track, if you need to complete a business work with customers 5 to 10 times, then you have to coming to it at all 10th listen buy signal – if you are intent on listening to the words, when the customer has decided to purchase, you will usually implied. Listening is more important than words.

    do business is: the transaction for the purpose of a range of activities. Although the deal does not mean everything, but no deal on nothing.

    on receivables

    1, not too proud to do business. Business to do down to the collection, many people would think, with the purchase so I cooked all day long chase his models feel embarrassed. So very little money or chase chase chase times did not catch. In fact, we also have a commission to get paid to take ah. Qianzhaihaiqian, justified, if you owe too much to him, your business was not doing it a long time. I usually chase money, not seeking his arrangements, but said. ** President, week 3 you arrange payment to me, I pick up day afternoon. He said the day sometimes not, then I say, it Lo Tuesday, he often said Wednesday the line.

    2, on their own terms, doing customer, the customer should be careful to understand everything. For example before him and who do business, that is, your competitors were, know that you can offer and make a response. Understand why customers would want to do business with you. If someone refuses to supply to him, then we can ask him to do cash. He would repudiate. If the opponent’s reasons, such as poor quality, high prices, poor service. You can make the appropriate countermeasures to deal with him. If you do in some ways better than the opponent and make him tell you to do, then you know how to do it later.

    3, to prevent the customer’s money the best way is to drag and customer transactions prior to the survey. We should carefully examine all the information customers, including his wages levels, whether wages on time, plant their own or rent, the boss is there. Produce something to sell or export in China. It is best to know some of the old provider customer, so they can understand the customer’s credit situation.

    book Well, it is necessary to see more, usually taking the time to look at the bookstore, bookstore books on business a lot.

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