Following eight years as Official Vehicle and five years as Presenting Sponsor of the Kentucky Three-Day Event, Land Rover announced today that it will become the new title sponsor. The event will be rebranded as the Land Rover Kentucky Three-Day Event.
“Land Rover has a long-established connection with equestrian sport and we have partnered with the Kentucky Three-Day Event for eight years now,”Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, said. “Expanding our partnership with this title sponsorship will further strengthen our relationship with the equestrian community, an important audience for the Land Rover brand.”
Land Rover replaces Rolex Watch USA as the title sponsor of the event. Rolex served as the title sponsor for 36 years, beginning in 1981 when the competition was still known as the Kentucky Horse Trials. The event announced in May that it would be known as the Kentucky Three-Day Event, with Rolex no longer serving as the title sponsor.
“Land Rover is the perfect brand to step into the Title Sponsor role of the Kentucky Three-Day Event,” Equestrian Events Inc. (EEI) Executive Director Lee Carter said. “The committed support of a sponsor like Land Rover and the loyalty of our fans and the broader eventing community are what make this event the best weekend all year.”
Land Rover now serves as title sponsor of two of the world’s six CCI4* events, as the company also sponsors the Land Rover Burghley Horse Trials in Stamford, England.
The Land Rover Kentucky Three-Day Event will take place April 26-29, 2018. The Ultimate Stable Experience, which includes a range of top equestrian apparel and equipment with live farrier displays, will return in the sponsor village for all attendees. The seventh annual Land Rover Tailgate Challenge will also return in 2018.