Fleeceworks donated pads to Rebecca Farm in support of Halt Cancer at X. Photo by Studio Photography 406.
Each year Rebecca Farm goes pink for Halt Cancer at X, the fundraising campaign created in memory of the destination event’s founder Becky Broussard. This year you’ll see even more pink at the event as Fleeceworks celebrates the launch of its newest initiative, PADS WITH PURPOSE, with an exclusive pink-trimmed pad.
Judy McSwain, Fleeceworks president and founder, launched PADS WITH PURPOSE with a vision to give busy event riders an easy yet tangible way to support worthy causes. Thanks to this new program, giving back is easy: Pick your pad, pick your trim color (from 12 choices!) and then choose which charity you’d like to receive 10 percent of the purchase price.
“I believe when you own a business you have an obligation to give back somehow, and that was where the idea came from: the desire to give back,” Judy said. “I believe every little bit helps, and every little thing you do can create something positive. PADS WITH PURPOSE gives riders a way to give back.”
“We chose Halt Cancer at X as one of the designated charities because it has low overhead so the money gets where it needs to go,” Judy said. “There are so many charities with very high administrative costs, which means fewer cents on the dollar go to the actual cause. My mother is a breast cancer survivor, so I am passionate about this.”
To celebrate the launch of PADS WITH PURPOSE and raise awareness for cancer research, Fleeceworks donated pads that Rebecca Farm embroidered with the Halt Cancer at X logo. Each rider competing in the CCI3* and CIC3* divisions has the option to ride in the pads for cross country, sign them and then bring them to the Saturday night competitor’s party to be auctioned off, with all proceeds benefitting Halt Cancer at X.
“We didn’t want the riders in the three-star divisions to feel pressure to change their equipment during the competition, but for the riders who feel comfortable with it, it seemed like the perfect thing to do,” Judy said. “I envision a sea of pink on Saturday in support of Halt Cancer at X.”
Bunnie Sexton shows off the pad. Love it! Photo by Studio Photography 406.
Outside of the three-star divisions, Fleeceworks-sponsored riders Heather Morris, Tamie Smith, Mackenna Shea, Taren Hoffos, Madison Temkin, and Jen and Taylor McFall will also be competing in limited edition Fleeceworks EasyCare Bamboo pads and shirts featuring a pink logo. The shirts and pads will be available for purchase on the Fleeceworks website after Rebecca Farm as one more way to support Halt Cancer at X.
Halt Cancer at X raised $71,500 last year, and this year Rebecca Farm hopes to exceed that amount. Wondering how you can get involved? If you’re spectating at the event, your parking donation is collected each day to support Halt Cancer at X. Competitors can also pledge a donation during the event.
Three-star riders at Rebecca Farm. Photo by Studio Photography 406.
Donations are also accepted year-round. And remember, you can always buy one of Fleeceworks’ PADS WITH PURPOSE through the website and designate Halt Cancer at X to receive 10 percent of the purchase price.
In addition to Halt Cancer at X, PADS WITH PURPOSE supports Thoroughbred Charities of America, Feeding America, Animal Rescue Corps, Mission K9 Rescue and The Literacy Project. More charities will be added as the program grows.
“I wanted to give people an easy way to participate with charities that are doing wonderful, meaningful work,” Judy said. “In addition to raising awareness for these causes, it helps people remember to give back. We are so fortunate in the horse world. We might struggle to pay the bills sometimes, but there is always a way to give back.”
Click here to learn more about PADS WITH PURPOSE and order your own pad. Go Fleeceworks. Go Eventing!
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