Leading international equestrian sports network Horse & Country (H&C) and the United States Eventing Association (USEA) have announced the details of a wide-ranging partnership. The rationale behind the new arrangement is underpinned by H&C’s extensive eventing coverage, both domestic and international, which includes live and highlights sport, training content and rider profiles, the increasing role of video in USEA’s communications activity, and the opportunity to showcase eventing from the U.S. to H&C’s global audience.
At the heart of the partnership is the creation of the USEA Channel on H&C’s streaming service, H&C+. The USEA Channel will host all of H&C’s eventing live streams, starting with the forthcoming MARS Great Meadow International from Virginia. Future USEA Channel livestreams will include events such as the Carolina International, major USEA-recognized competitions, and championships. The USEA Channel will also feature major international events including the Blenheim Palace International Horse Trials and the Chedington Bicton Park 5* Horse Trials. A further treat awaits eventing fans in October with world-class competition from Les 5 Étoiles de Pau.
The USEA Channel will feature a wealth of eventing-related material including Masterclasses from Will Faudree and Will Coleman, as well as episodes of H&C’s Barn Talk series featuring profiles of both Wills and USEA Rider of the Year Liz Halliday-Sharp.
Other key features of the partnership include:
A 15% reduction on the annual H&C+ subscription for USEA members
An extensive promotional program for each partner across the other’s platforms
Further live streams of USEA events to be announced
H&C Director David Qualls said, “Three-day eventing is one of the cornerstones of H&C+, so a partnership with USEA is a great way to add further value for the passionate eventing community. Many of our viewers are both fans and competitors in their own right, so we’ve created the USEA Channel to pull together a wide range of content to help them get even more from the sport they love.”
“For a number of years the USEA has been looking for an international equestrian sports network partner,” commented USEA CEO Rob Burk. “In order for the sport to turn our current hundreds of thousands of fans into millions of fans we need to enable better access to the sport by the public. H&C+ will enable us to do exactly that. H&C+ offers exciting coverage and interesting educational programs. Ultimately, the USEA is an educational association with an aim to promote eventing as a top-notch spectator sport. We know the fans of horses, equestrian sports, and eventing will make H&C+ their go-to network.”
To watch all of H&C’s eventing live streams and access the USEA Channel, make sure you are signed up to H&C+, Horse & Country’s worldwide streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Xfinity, Roku, Apple TV, Android TV, and Amazon Fire. Membership is just $9.99 per month, or $99.99 annually ($84.99 to USEA members), and full details on how to join can be found at horseandcountry.tv.
There are a number of high-profile opportunities for equestrian brands to advertise around live eventing on H&C including in-stream billboards, in-stream video ads, and pre-roll video ads. For further details, contact H&C Partnership Manager Tattie Singer.