In-Depth Study on Horse Welfare Perception is Underway

Photo by Tilly Berendt.

Groundbreaking research led by Hartpury University and EQuerry / Co with support from Via Nova Training, is underway. The study is launched to further examine equine welfare perceptions among equestrians in the United States, UK, and Europe, based on previous research carried out in Holland by Dr. Inga Wolframm and colleagues. This new study aims to gather broader insights from different cultural and geographical contexts, helping to shape future practices in horse care and equestrian activities globally.

Addressing Global Challenges in Equine Welfare

This study comes at a time when equine welfare is under increasing public scrutiny, particularly in competitive disciplines and traditional equestrian practices. The concept of Social License to Operate (SLO) is gaining importance, with the public increasingly demanding transparency and higher standards of welfare within industries such as equestrian sports. Recent media reports have highlighted welfare concerns, calling for tighter regulations and a greater emphasis on ethical horse care.

The new study aims to address these challenges by providing scientifically backed insights into how horse enthusiasts across different regions define equine welfare. This is especially significant as the attitude of both equestrians and the public evolve, with many questioning whether enough is being done to ensure the ethical treatment of horses.

“We’ve seen growing discussions around the role of equestrian sport in modern society,” noted one international news outlet. “The industry must adapt to evolving welfare standards to maintain public trust and their social license to operate.”

The new study promises to deliver actionable recommendations to help equestrian stakeholders, including policymakers, trainers, and horse owners, make informed decisions. The study’s findings aim to foster improved welfare practices while addressing the growing concerns within the equestrian community and beyond.

“Previous research has given us insights into the perception of horse welfare in certain regions,” said Christine Bjerkan, Managing Director at EQuerry / Co. “However, equestrian culture and practices vary across demographics, and capturing the broader picture is crucial. By examining a wider demographic of equestrians, we can better understand the global perception of equine welfare within our industry and its real-life implications. By addressing the friction within the industry, we can move forward united on a scientific basis, making positive changes that over time will be reflected in our industry’s public image. We believe this research will offer new opportunities for shaping future horse care and welfare initiatives.”

The study’s findings are expected to be published in mid-2025, with the potential to significantly influence best practices in horse welfare across different regions. For further information on this ongoing research, please contact: Victoria Lewis – Lead Researcher, Hartpury University

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