MARS Equestrian Announced as Presenting Sponsor of Land Rover Kentucky Three-Day Event

Image courtesy of the Land Rover Kentucky Three-Day Event Presented by MARS Equestrian.

MARS has long been a tremendous supporter of eventing, led by Ms. Jacqueline Mars’ extraordinary generosity and dedication to the sport. In addition to stepping up as title sponsor for events such as Bromont CCI and Essex and the eventing discipline of the 2018 Tryon World Equestrian Games, MARS has one-upped itself once more for 2019: MARS Equestrian, a division of MARS Incorporated, has signed on as the new Presenting Sponsor of the Land Rover Kentucky Three-Day Event.

All together now: the 2019 Land Rover Kentucky Three-Day Event Presented by MARS Equestrian!

The sponsorship role will continue through the 2021 event.

“Having MARS Equestrian join as the presenting sponsor of the LRK3DE is not only exciting for us, but for the sport overall,” said Stewart Perry, president of Equestrian Events, Inc. (EEI), organizer of the LRK3DE. “MARS is stepping up for three-day eventing and we are grateful they will be a part of this event through 2021.”

Geoffrey Galant, Vice President MARS Equestrian, added, “MARS Equestrian is thrilled to be the Presenting Sponsor of the LRK3DE. Through this partnership we hope to honor the equestrian legacy of MARS and engage fans with our iconic brands as we work to achieve our vision for horses, pets and people who love them.”

MARS Equestrian is also the Presenting Sponsor of the Land Rover/USEF CCI-5*-L Eventing National Championship.

“The LRK3DE is truly historic, both within the state of Kentucky and also in the sport of eventing in North America,” said US Equestrian CEO, Bill Moroney. “MARS Equestrian has been an avid supporter of U.S. eventers and the LRK3DE for many years.

“We are thrilled to not only have their iconic name behind our Land Rover/USEF CCI5*-L Eventing National Championship, but also to see them presenting this important international three-day event on home soil. We are grateful for the support of MARS Equestrian of this important weekend; they are helping us, EEI, and the competitors of eventing to bring the joy of horse sports to the thousands of spectators that will be in attendance.”

The Land Rover Kentucky Three-Day Event Presented by MARS Equestrian returns to the Kentucky Horse Park on April 25-28, 2019. For more information or to purchase tickets, visit the website here.