Sports are always more interesting if you know the narratives behind the players. In advance of the 2016 Olympic Games, the FEI has been working with IMG Media to create a digital media package that helps share these stories in an engaging way to laypeople and educated viewers alike.
Their objective: “to gain greater audience exposure to the equestrian sport and encourage greater viewership during the Olympic Games.” We’re all on board with that!
Among their first releases were these athlete profiles of Team USA eventers Phillip Dutton and Boyd Martin.
Go Team USA. Go Eventing!