The FEI has been busy revamping it’s marketing strategy during the Rio Olympics in an effort to draw in a new, younger generation of fans. Their productions have been creative, albeit unusual, and definitely get your attention, but things like this creepy “Hoofloose” video have left equestrians cringing.
In this latest attempt, Charlotte Dujardin and Valegro’s beautiful test work is set to different genres of music. Seems harmless enough but it’s definitely not what you would expect. I don’t hate the metal and pyrotechnics, but the video game frog face and electronic dance numbers are a bit much. Warning: If you’re sensitive to strobes, best not watch this one.